20% less people are moving. Which means less opportunities and leads to go around, so when you get a lead you’ll want a competitive edge. I’m Dave Veldkamp, owner of RE/MAX GR. In a market that is down 20% you’ll need to convert leads at a 25% higher rate than before just to stay even with last year. How do we do that? We book more appointments. 80% of consumers only meet with one agent. How do we book more appointments? Give them a compelling reason to meet using Emotional Transformation Communication (ETC), your competitive edge.
Put yourself in the consumer’s shoes. What are they feeling? What are they concerned about? What is their ideal outcome? What challenges and stresses do they want to avoid? How do they want to feel in the end? What do you offer that answers those concerns, avoids those challenges and delivers their ideal outcome and feeling? ETC creates a framework that shows the consumer that you understand them, which sets the foundation for building trust. It shows you have a solution that has helped others who were experiencing the same situation, feeling the same way and most importantly they reached their ideal outcome. This leaves the consumer curious to see if it will work the same way for them.
Not only will ETC increase your conversion rate, it can be used throughout the transaction building a deeper relationship, reducing stress and increasing the likelihood of referrals. If you want to take ETC to another level, we will be doing a deep dive covering examples from every part of the sales process at our free webinar tomorrow, September 7th at 11am. Register using the link in today’s email. If you found this video at all helpful, all I ask is that you share it with someone else who could benefit from it as well.
Keep Elevating Our Industry.
Link to webinar: https://us02web.zoom.us/meeting/register/tZApc-iqpzkrGNdhyo4vVqvnVaykzsyTH8AG#/registration
David Veldkamp
Owner | RE/MAX GR
Mobile: 616.460.6123
Office: 616.957.0700
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