Leads aren’t flowing as you would like, but you don’t want to pay for leads? Tackle your free marketing opportunities first. These activities will not cost you any money, however you will have to invest your time. Consider open houses, phone calls, door knocking. Immerse yourself in a community or group of like minded people by volunteering and participating in events and activities. What ever you can do to have conversations with new people. This is just a sample of free activities, so be creative. Ask where and how can you meet more people to serve?
Then the important part is to put a system to it. For example a specific number of open houses a week, in specific neighborhoods. How will you promote and prepare for the event, what is your direct offer if you meet someone ready to move now, what is your in-direct offer if they don’t plan to move until sometime in the future, when do you put them in your CRM, and finally how do you follow up. Persistence and patience are the keys with free leads, because as with anything discipline and commitment are undefeated. Keep elevating our industry!
David Veldkamp
Owner | RE/MAX GR
Mobile: 616.460.6123
Office: 616.957.0700