Were you memorable? Well considering 90% of clients say they would work with their agent again and only 13% do, it sounds like we could all use a little improvement in this area. Take a look at these 5 experiences: listing interviews, showings, the pending period, closings and post close. How could you make each more memorable?
Here are some ideas to get you started. Try sending a pre-listing package before your interview. Want to really stand out, include an e-book with a video introducing yourself and showing off some of your previous listing videos. At showings surprise your clients with their favorite drink or games and treats for the kids. We have our clients fill out a “favorites” form at the first meeting to know what they like. If a pending period is going smoothly sometime communication slows. One agent in NYC provides a small gift for each week of the pending period. For example, a restaurant gift card, with a note saying “I know how busy you are preparing for the move, so I thought you might enjoy a night with out having to think about dinner.” At closing, how are you helping them celebrate the moment? This another time that “favorites” list is helpful. Lastly, post close we use our client for life system. With a simple check of a box it provides several gifts, like a gift card to a hardware store for those new home projects, over the first 90 days and beyond.
Get creative, don’t be ordinary, make their experiences more memorable and you’ll be more memorable too!
Keep elevating our industry.
David Veldkamp
Owner | RE/MAX GR
Mobile: 616.460.6123
Office: 616.957.0700