Last week we cover your message in the form of direct and indirect offers. Now even the absolute best message will earn you zero responses if no one hears it. To get your message out we must use a two pronged approach, prospecting and marketing. Yes, they are two different things. When you are prospecting, you go get the leads (I.e. phone calls, open houses, client parties, networking events, etc.). While marketing is when you do things to cause leads to come to you (I.e online advertising, email newsletters, podcast, postcards, signs, etc.)…basically anything that is published or broadcast.
Research shows you must use both, because your goal is to cross paths with as many motivated buyers and sellers as possible. You cut your chances in half by only using one method or the other. To help we have included a list of prospecting and marketing solutions for you to download. Remember, the goal is to deliver your message to earn more appointments. 80% of people work with the first agent they meet with. That is a conversion rate that will increase your market share.
Keep elevating our industry!
Download: Prospecting & Marketing Activities List
Watch Video: https://youtu.be/IowDQcaWVgc
Schedule a Business Strategy Session
David Veldkamp
RE/MAX of Grand Rapids
(616) 460-6123 (Call or text)