Our goal is a minimum of 20% more market share. Last week we evaluated and double down on our top lead sources. Tactic #2 of top agents who capture more market share in a shrinking market is to super charge our lead generation with our messaging. This is critical because those who do not master this usually get shifted out of real estate in a changing market.
Answer these questions. Why would someone want to contact you in this market? What would they get if they do? It is proven that people will contact you if you offer some direct benefit to them. There are two types of offers you need to use to cast a wide net. First, direct offers to people who are ready to buyer or sell. Examples would be a competitive advantage system when buyers search for a home with you or a proprietary pricing process to avoid leaving seller’s money on the table. The second type is an indirect offers of value, so not your immediate services to help buy or sell. For example a custom home valuation or a free market report. The goal with both direct and indirect messages is to get an immediate response.
You are providing a benefit, they are providing their contact information, with the goal of setting an appointment. Work on crafting your message to super charge your lead gen. Be creative, but more importantly, make sure you are able to deliver on your message. To help we have included some examples you can download in today’s email. Next week we will cover methods to get your message in front of the right people.
Keep elevating our industry.
Download: Direct and Indirect Offers
Watch Video: https://youtu.be/MJCTrVMjGWQ
David Veldkamp
RE/MAX of Grand Rapids
(616) 460-6123 (Call or text)