With transactions in our market expected to drop by 2000 this year, you will need to increase your market share by 20% in order to close the same amount of deals. The first of the 5 tactics top agents use to capture an unfair amount of market share is to stop spending time and resources on lead generation that is not working.
You can do this too. Write down your top 10 lead sources and be specific. For example, network referrals, SOI referrals, leads group, pay-per-click advertising, open houses, neighborhood landing page, etc. Just saying SOI or online advertisement is too generic. Beside each lead source write the number of leads or closings that sources has brought you in the last 12 or 24 months. Then prioritize the list from best to least. Eliminate the bottom 5. Take the time and resources spent on the bottom 5 and allocate them to the top 5.
Now, if you are newer in the business and do not have enough sales for this exercise, start looking for lead sources that produce a 6X return on investment. Anything that delivers 6x gets more time and attention. Next week we will cover tactic #2, messages that create appointment. Keep elevating our industry.
Watch Video: https://youtu.be/h1Puvy-3GCg
David Veldkamp
RE/MAX GR
(616) 460-6123 (Call or text)