In the middle of the Great Recession author and marketing guru Seth Godin spent some time at the NAR national convention. He discover that the realtors in attendance were completely split in their response to the market conditions. He is what he said about the experience.
"Some of the realtors were angry (even bitter) about the end of the long run of increasing housing prices, they were scared about their futures. These realtors didn’t know how they were going to cope with what had happened. The other realtors were visibly excited. They were eager to get to work. They saw the change in the outside world as an opportunity, a chance fo them to dramatically increase their business. They new the current problems would not last forever, they understood that the problems would wipe out the opportunity seekers, leaving the professionals standing. The leaders, the ones that were going to stay, realized the change would be a good thing. These realtors were ready and motivated.”
Does this seem at all familiar to the reactions to today’s market changes? Those who were excited back then surrounded themselves with other pros who felt the same. Then they survived and even thrived as the years went on. We are excited about the opportunities change presents and we are surrounding ourselves with other who feel the same. How about you? Keep elevating our industry.
David Veldkamp
Owner | RE/MAX GR
Mobile: 616.460.6123
Office: 616.957.0700