One Question, Multiple Referrals

What’s your answer to "How’s the Market?” Did you hesitate? Then this message is for you. We get this question all the time and even more now that we are seeing people for the holidays. How you answer can lead to many opportunities for your business. Here are two tips for crafting answers that will result in more leads and referrals. First, no matter what the market circumstance there is an advantage or opportunity for someone. Start your answer with the opportunity, not the market circumstance. This keeps your answer positive. Instead of saying buyer activity is slow, say it’s a great time for buyer’s to get homes without competing offers, or FHA and VA offers are being accepted, or contingent offers are now being accepted opening up the market to more people. Second, end with a question. It will continue the conversation. A simple, “Why do you ask?” Or “Are you considering a move?” will keep the conversation going and provide you with more information. It also opens you up to tell them you would be happy to help anyone else with their needs. Keep elevating our industry!

David Veldkamp

Owner | RE/MAX GR

Mobile: 616.460.6123

Office: 616.957.0700