The average agent has just under 400 people in their sphere of influence. Each year 37 transaction sides will take place in that sphere yet the typical agent only close 7-8 deals a year from that group. That is only a 20% capture rate of the business from the people you already know. We need to turn up the volume on our SOI. Let me ask you, if I was in your sphere, how many times did I hear from you last year? If it is less than 12 you are falling behind. Here are two tips to help turn up the volume.
Make it Valuable: One of the most valuable things you can share is information about the value of their biggest investment, their home. Make it a regular practice to provide an appreciation update at least 2 time a year. This can be sent to any home owner in your sphere not just past clients. Additionally, help them maintain their most valuable asset with connections to your top contractor and vendors. Consider providing an annual recommended vendor list. Both the clients and the vendors will love you for it.
Make it Personal: we have included a downloadable client favorite form to help you capture valuable information about your client. Use it to make more personal notes, gifts and invites to events that they would really enjoy.
Keep elevating our industry!
Download: SOI Marketing Do’s and Don’ts
Download: Client’s Favorites Form
Watch Video: https://youtu.be/EoaPh0iu1-I
Dave Veldkamp
Owner - RE/MAX GR
(616) 460-6123