Part 3 of our Turn Up the Volume series comes from an expert marketer, Jay Baer, who coined the term “YOUtility” spelled Y-O-U. A common problem with our marketing is we spend a lot of time trying to create amazing ads. Since consumers are flooded with advertisements this rarely works. Instead, we should be focused on being useful. Baer believes relationships start with information first and people second. Potential clients are looking for the information they want before they are searching for you. Two ways you can apply YOUtility to your business.
First, people are looking to buy are looking at the community as much as the home. If they can find you during their research about the area and be educated and entertained by your blog post, youtube video or podcast, why wouldn’t they contact you for help. You have already positioned yourself as the expert. Focus on being the best possible teacher about your area.
Second when thinking about buying or selling people have questions…a lot of questions. Spend sometime this week writing down all of the questions past clients have asked you. Then write down the answers and post them to your website, turn them into videos or podcasts. If you do you will help more people and make more money. A win-win. If you want help getting started YOUtility send us an email and we will send you some additional tips and resources to give you a head start. Keep Elevating Our Industry!
Watch Video: https://youtu.be/tqGOa3rzksA
David Veldkamp - (616) 460-6123
Daveveldkamp@remax.net
Owner, RE/MAX GR