Your best lead might be 6 months old. Wait, what? I thought if you didn’t respond in seconds the lead was dead? While responding promptly is still recommended, stick with with me while I explain. Imagine you are planning a trip. You start poking around the internet, a little research here, read an article there, check out a few hotels or resorts. Chances are all of this is going on months before the trip. The same is often true for a move. Months before you start checking out the market, you browse a few listings online, you research some neighborhoods, etc. You wonder what can I afford for my new place? How much could I get for my current home? Many people were going through this process month ago. Some of them ended up in your lead funnel. So pull out those leads from months ago. Reach out. Ask them if they are still in the market for a move. Then help them achieve their housing goals.
Keep Elevating Our Industry.
https://youtu.be/5sY1LHkWfLE
David Veldkamp
Owner | RE/MAX GR
Mobile: 616.460.6123
Office: 616.957.0700