We are continuing our series on offering answers to the consumer's fear of buying at the top so you can stand out from the crowd of real estate agents resulting in more business for you. Last week, we suggested you share the message “Concerned about buying at the top of the market? Let me show you why buying now could save you over $35,000” If you missed it and you want all the details on the math, click over to that video. This week we are discussing ARMs or buying down points.
Now, you all probably know about ARMs and buying down points, but are you messaging it correctly? Make sure your message communicates a tangible advantage to your audience. For example, your message could be, “If there was a way you could save $350 a month on your payment, would you want to hear about it?” Or “If you could save $15,000 on your mortgage payments over the next 5 years, would you be interest? Maybe you give all of these options a name and your message could be “Reduce the impact of the recent rate hikes. Let me tell you about several Interest Rate Offset Opportunities."
Answering these fears and concerns of the consumer is the number one way to earn more appointments which will lead to more business and fill your pipeline for the new year. Keep Elevating Our Industry.
David Veldkamp
RE/MAX GR
Mobile: 616.460.6123
Office: 616.957.0700