92% of people trust a recommendation from family and friends. 79% of consumers trust online reviews, but only 47% trust advertisements. Welcome to part one, of our series "Turn Up the Volume” to help you stand out from the sea of sameness. Our topic today is reviews. Did you know more than 80% of people are researching their agent online before deciding to work with them? Even more amazingly, this stat remains true when you were recommended to them by someone they know. They want to verify that you are the expert agent they heard about. What is the number one thing they are looking for? Reviews!
In our service economy, the consumer values what other people say about you more than even the most polished and professional advertisement. So if you had to chose to focus your resources on producing an advertisement or tracking down another review, get that extra review every time. When do you ask for reviews? When something good happens…for example when the sale goes pending! This is an exciting event for both buyers and sellers. There are 180+ steps from pending to close…don’t wait for something to go wrong. Don’t wait until something kills the positivity. Ask for that review.
Next week we will do a part two on reviews covering, how to respond to reviews, what consumers view as the best review score (it’s not what you think) and where you should be putting those reviews to maximize their reach and effectiveness.
Watch Video: https://youtu.be/eAVKOSypFGA
David Veldkamp - (616) 460-6123
Daveveldkamp@remax.net
Owner, RE/MAX GR